Pick-e-Bike processes the data exclusively for the following purposes: (i) Use and optimisation of the sharing system, (ii) organisation of the sharing system and processing of the vehicle rental, (iii) processing of claims, violations of traffic regulations and criminal offences, (iv) hosting, operation and maintenance of the app and the management system and (iv) payment processing.
1.2 User data
The information and documents that the user enters into the app or otherwise provides to Pick-e-Bike are stored by Pick-e-Bike and may be made available to third parties if necessary or useful for the use of the app or the sharing system.
1.3 Credit card data
To increase security, the credit card data is only stored with the payment provider, not on the user’s smartphone. Credit cards are registered in the app directly by Stripe, 185 Berry Street, Suite 550, San Francisco, CA 94107, USA, email@example.com. If the registered credit card is blocked, no further vehicles can be booked with the registered credit card.
1.4 GPS data
The telematics system attached to the vehicle continuously registers the position of the vehicle (GPS data). The GPS data recorded during the rental is stored by Pick-e-Bike and may, if necessary or useful for the use of the app or the sharing system, be made available to third parties in conjunction with the data of the registered user. Such third parties are in particular the police and law enforcement authorities as well as contractual partners of Pick-e-Bike who are responsible for services in the sharing system.
1.5 Driving licence verification
The user expressly authorises Pick-e-Bike to make enquiries with the competent authorities at the time of registration and at any time during the term of the contract as to whether they have a valid driving licence at the time of the enquiry.
Pick-e-Bike regularly carries out random checks on the validity of driving licences.
1.6 Residence check
The user expressly authorises Pick-e-Bike to check the official residential address provided during registration with the relevant residence registration authorities during registration and at regular intervals.
1.7 Disclosure of data to third parties
Pick-e-Bike is expressly authorised to inform the police, law enforcement agencies, injured parties and insurance companies in connection with allegations of traffic violations, criminal offences and damage claims who, according to the booking system, was the user of the vehicle at the time in question.
The user acknowledges that further commissioned third-party companies in Switzerland and abroad (Ireland, USA), which are charged in particular with relocation or service work on the vehicles, legal advice, hosting, operation and maintenance of the app and payment processing on behalf of Pick-e-Bike, may obtain knowledge of personal and user data. These companies are subject to data protection regulations equivalent to those of Pick-e-Bike.
Other third-party companies are only provided with data that does not allow a connection to be made between the identity of the user and the route travelled.
1.8 Storage duration
Pick-e-Bike is entitled to store data collected in connection with the use of vehicles, including GPS data, until all possible criminal offences and claims of third parties have become statute-barred.
Longer statutory retention periods are reserved.
1.9 Rights of the user
The user has the right to revoke their consent to the processing of their personal data. In this case, further use of the sharing system will not be possible.
The customer may at any time ask Pick-e-Bike to provide information and disclosure of the data concerning them and its processing, as well as to demand in writing the rectification, amendment, disclosure, deletion or restriction/suspension of the processing of their data. Pick-e-Bike shall then inform the customer of the action taken.
Revocations, restrictions and requests for deletion are not permitted if and insofar as the data is processed in connection with possible traffic violations, criminal offences and cases of damage, or could be required in the future.
1.10 Google Analytics Remarketing
This feature allows target-group advertising created with Google Analytics Remarketing to be linked to the cross-device features of Google Ads and Google DoubleClick. This enables interest-related, personalised advertising messages that have been adapted to you on one device (e.g. mobile phone) based on your previous usage and surfing behaviour to also be displayed on another of your devices (e.g. tablet or PC). If you have given your consent, Google will link your web and app browsing history to your Google Account for this purpose. This enables the same personalised advertising messages to be displayed on every device you sign in to with your Google Account. To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target audiences for cross-device advertising.
You can permanently opt-out of cross-device remarketing/targeting by deactivating personalised advertising in your Google Account.
1.11 Google Ads and Google Conversion-Tracking
In the context of Google Ads we use “conversion tracking”. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognise that the user has clicked on the ad and been redirected to that page. You are able to set your browser to notify you whenever a cookie is set up, to accept or reject cookies in individual cases, not to accept any cookies or to automatically delete cookies when you close your browser. Deactivating cookies can limit the functionality of this website. Each Google Ads customer receives a different cookie. The cookies cannot be tracked on the websites of Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for ads customers who have opted for conversion tracking. Customers know the total number of users who clicked on their ad and were directed to a page with a conversion tracking tag. However, they will not receive information that can be used to identify users personally.
If you do not wish to participate in tracking, you can opt out by deactivating the Google Conversion Tracking cookie in your Internet browser under User Preferences. You will then not be included in the conversion tracking statistics.
1.12 Facebook pixel, Facebook custom audiences und Facebook conversion
The Facebook pixel enables Facebook to identify you as a visitor to our online offer as a target group for the presentation of ads (Facebook ads). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) which we transmit to Facebook (this is called “custom audiences”). With the help of the Facebook pixel, we also want to make sure that our Facebook ads match the potential interests of the users and are not annoying. The Facebook pixel helps us to further track the effectiveness of Facebook Ads for statistical and market research purposes by seeing whether users are redirected to our website after clicking on a Facebook ad (which is referred to as “conversion”).
- Special information and details regarding the Facebook pixel
- EU-US Privacy Shield. Facebook is certified under the Privacy Shield Agreement, meaning it offers a guarantee of compliance with European data protection law.
- You may opt out of the recording by the Facebook pixel and use of your information to display Facebook ads. To control what types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions on usage-based advertising settings. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
Questions regarding data protection can be sent to the following address:
Pick-e-Bike AG, Grenzweg 1, CH-4104 Oberwil, hello(at)pickebike.ch, www.pickebike.ch